Comfort available to everyone

If you enter any house you will see numerous of different appliances. They tightly entered our lives and homes. Let’s just remember our day, when you get up you see air conditioner in your room, then you follow to bathroom and see washing machine, dryer, water heater. Kitchen is a place where the biggest pert of home appliances is collected. You can find here everything from refrigerator to ventilator system. We can’t imagine our life without these things. Personally I have no idea how to keep milk fresh without frige.  And if you don’t have own it means you have to make a fire to cook something?! For modern person it sounds ridicules because we used to comfort and can’t live without our helpers – home appliances.

GE Appliances is world’s famous producer of appliances. It was established in 1907. Company is popular by its innovations that it integrates in products. Today’s level of technical progress allows to produce appliances that don’t need a lot of energy for work (it helps to be more eco-friendly), they are very easy to clean. If we are talking about washing, all modern washing machines and dishwashers don’t need a lot of water and cleanings. As we can see all affords are targeted to help customer save his money.

GE Appliances (http://www.geappliances.com/) offers standard range of equipment. It is very difficult to invent something absolutely new. Unless manufactures will create mix of mixer and coffee machine and call it coffee-mix machine,  this appliance will be absolutely useless but funny. That’s why the competition in this market segment is huge. Every company tries to make its products more effective, minimize size and less expensive at the same time. Let’s see what GE Appliances can offer.

New refrigerators that company presents has a wide range of models that will suit to your kitchen, also it has LCD control panel. Your new wall oven can be a part of design thanks to stylish appearance. Advantium oven will help you to cook faster than with conventional ovens. GE Profile™ dishwasher can clean your dish perfectly it can easily manage to clean fat. And its new design will decorate any kitchen. New induction technology is now available on gas and electric cooktops. The GE Spacemaker® microwave grilling oven will allow you to cook all your favorite dishes in one oven but before you had to have separate oven for every dish.  New economy water heating system that has no tank but keeps water heated.

GE Appliances produces energy efficient equipment that helps to protect the environment. GE got the 2010 Sustained Excellence Award. U.S. Department of Energy and Environmental Protection Agency presented them this prize.

Company has special discount program that will help you to save your money. For example on the site you can find a range of products, if you buy several items, you get bonus rebate. Buying one item you get $100 bonus, two items - $300, four items - $500, and bonus can achieve $1000. Go to GE Appliances webpage and find discounted products, closeout and overstock, buy it using your credit card, get full guarantee and free shipment. Company holds monthly drawing, buy any GE equipment, register on the site and you will get a chance to win $2500.

Also you should know that 2% from your purchase GE Appliances spends on charity

Whirlpool – to each home.

Whirlpool – to each home, everywhere, with sense of proud, enthusiasm and satisfaction with the result of competed work.  Whirlpool specializes on producing technical equipment for kitchen, laundry and other home appliances.  Whirlpool is one of the leading companies in Europe, besides, it occupies certain position in Both Americas- North and Latin.

Whirlpool Company has sixteen years of work in Europe and for this time has managed not only to leave from obscurity, but also begin the leading European supplier of "white home appliances ". Strategic investments into all brands, into innovation, manufacture and construction of consumer community - a basis of loyalty of company’s clients and leaderships in the branch.

Historical review

1911 in – corporation Upton Machine Corporation is based in Sent Josef  (Michigan). It was making electric washing machines, and in 1929 was united with company Nineteen Hundred Washer Co.

In 2006 Corporation Whirlpool (http://whirlpool.pissedconsumer.com/) merged corporation Maytag, the world leader on manufacture of large home appliances. For today the revolution of corporation Whirlpool makes over 19 billion dollars, are occupied more 80 thousand employees, more than 60 industrial and research centers worldwide. Annual Report

In 2009, consolidated selling, general and administrative expenses, as a percent of consolidated net sales, decreased compared to the prior year, primarily as a result of infrastructure cost reductions and lower brand investments. In 2008, consolidated selling, general and administrative expenses, as a percent of consolidated net sales, increased compared to 2007, primarily due to lower sales volume and higher brand investment, partially offset by lower infrastructure costs and $20 million in gains associated with asset sales.

The reduction in tax benefit from 2008 to 2009 is primarily due to an increase in profitability, changes in dispersion of global income and the unfavorable impact of audits and settlements. For the year ended December 31, 2010, the company currently estimates earnings per diluted share to be in the range of $6.50 to $7.00, and free cash flow for the year to be in the range of $400 million to $500 million. In addition, consumer and trade response to the  new product offerings has been positive, and Whirlpool continues to accelerate global branded consumer products strategy of delivering relevant innovation to markets worldwide.

Consolidated statements of income (Millions of dollars, except per share data)

Year Ended December 31, 2009    2008    2007

Net sales                      $ 17,099  $18,907  $19,408

Latest innovation of the Whirlpool is Duet Washer and Dryer pair, featuring the Eco Normal cycle and FanFresh option, is the brand’s most efficient laundry pair. The name is Whirlpool Cabrio Washers and Dryers. The Duet pair saves you more than $1,000 in energy and water costs during its lifetime compared to a conventional laundry pair.

• You get better cleaning and gentler fabric care to keep clothes looking newer longer ;
• Sixth Sense technology senses and responds to the needs of each load from denims to delicates;
• High-Efficiency optimizes cleaning, while helping you save water, energy and money;
• Save even more resources with the EcoBoost option. This adjusts to each load to thoroughly clean the most efficiently.

Why choose a high efficiency pair?

·         You use less water. High-Efficiency washers tumble clothes repeatedly through a not big amount of water and detergent. Because of the tumbling, the water level doesn't need to cover the load of clothes to get them completely clean. In fact, such machines clean your clothing better than traditional machines.

·         You use less energy. 90% of the cost of washing clothes consists from heating of the water. With an HE washer, there is less water you need to heat. And with their high-speed spin cycles, HE washers wring out more water from clothes, which means your dryer doesn't have to work as hard and uses less energy.

·         You finish your laundry much faster. HE washers and matching dryers have larger capacities, so you can fit more laundry into each load and finish in less loads.

·         You use detergent more efficiently. HE washers optimize the amount of water and detergent which is used in each cycle to clean clothes more effectively.

Kitchen is a heart of the home…

Kitchen is a center of any house. You can ask why. The answer is very simple: all family gathers together in the kitchen for breakfast, lunch, or diner. You can talk about everything: your successes and failures during the day. When your friend comes to you, you make a cup of coffee and you can sit in the kitchen and gossip. This place has some special atmosphere. You usually trust your secrets on the kitchen. And a lot of news is told there. That’s why kitchen is a center of any house. We always try to make kitchen appearance very warm and nice. We use different kitchen appliances to make our life easier and don’t spend too much time cooking.

KitchenAid is a company that produces kitchen appliances. Whirlpool Corporation owns it. Company works since 1919. First product that was introduced by company was a stand mixer for home use, model H-5. Company’s guide line is “Almost 100 years and one special ingredient - you”. KitchedAid (http://kitchenaid.pissedconsumer.com/ ) seeks to become a part of your family. Their products help you cook delicious meals and spend great time with your loved ones.

Nowadays KitchenAid offers a wide range of kitchen appliances from stand mixers to refrigerators and kitchen accessories. You can choose stand mixer of different color at price from $200 to $600. Also you can find a lot of attachments and accessories for mixers. For example kit to make pasta; ravioli maker; ice-cream maker, fruit and vegetable grinder; mixer attachments and many other.

If you need dishwasher, you can buy it in KitcheAid at price from $600 to $1600. Drawer dishwashers and accessories are also available. Different cooking appliances that can make your life easier and make you love cooking. To keep products fresh and cold you need refrigerator. KitchenAid can provide you with friges to any taste: build-in refrigerator or you prefer freestanding fridge, or maybe you need outdoor one, not talking about icemakers and wine cellars.

Countertop appliances, ventilation, outdoor kitchen and kitchen clean ups, all these items you can find in one place – KitchenAid. And also to touch up we should add some culinary essentials, like bake ware, cook ware, you obviously need cutlery, kitchen textile, tea kettles and culinary utensils. Now designing of your kitchen is over, you have everything you need and you kitchen looks perfect.

Now let’s talk about KitchenAid and about its achievements. This year in March KitcheAid launched new product - Artisan blender. This blender can be manufactured in 12 colors and is very powerful. It can rotate up to 400 times a second. It will help you to make smoothies, soups, purees and easily chop vegetables.  Artisaan blender has new ergonomically-designed glass jug that can hold 1.5 liters.

Also in May was announced that KitchenAid will be presenting sponsor of the Senior PGA Championship. Senior PGA Championship is the most prestigious championship in senior golf that will occur in 2014. KitchenAid will present Home Appliances brands on The PGA of America. Sponsorship begins with the 2011 Senior PGA Championship and will continue till 2014 Senior PGA Championship in Benton Harbor, Mich.